Items related to Media Programming : Strategies and Practices
Synopsis
Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
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Review
Part I: INTRODUCTION TO PROGRAMMING. 1. A Scaffold for Programmers. Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2. Prime-Time Network Strategies. 3. Multichannel Television Strategies. 4. Online Television Strategies. Part III: UNDERSTANDING KEY PROCESSES. 5. Program and Audience Research and Ratings. 6. Syndication for Stations, Cable and Online. Part IV: TELEVISION PROGRAMMING PRACTICES. 7. Non-Prime-Time Network Programming. 8. Television Station Programming Strategies. 9. Basic and Premium Subscription Programming. 10. Public Television Programming. Part V: AUDIO PROGRAMMING PRACTICES. 11. Music Programming. 12. Informational Programming. Bibliography of Recent Publications. Internet Media Sites. About the Contributing Authors. Index to Program Titles. General Index.
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Media Programming : Strategies and Practices
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices. Seller Inventory # 00110589750
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Media Programming: Strategies and Practices
Published by
Wadsworth Pub Co (edition 9), 2012
ISBN 10: 1111344477
ISBN 13: 9781111344474
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 9. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1111344477-11-1
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Media Programming : Strategies and Practices
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices. Seller Inventory # CIN1111344477G
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Media Programming: Strategies and Practices
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1111344477I5N00
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Media Programming: Strategies and Practices
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Book in Fair condition. Seller Inventory # 9781111344474-acceptable
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Media Programming: Strategies and Practices
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Book in Very Good condition. Seller Inventory # 9781111344474-very_good
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Media Programming: Strategies and Practices
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Book in Good condition. Seller Inventory # 9781111344474-good
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Media Programming: Strategies and Practices
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 9th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001084221U
International Edition
Media Programming Strategies And Practices 9Ed (Ie) (Pb 2013)
International EditionSeller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-142660
International Edition
MEDIA PROGRAMMING STRATEGIES AND PRACTICES 9/E
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-68760