Synopsis
Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.
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Review
"The inclusion of definitions at the end of each section reinforces the information discussed in the narrative portions of the text. The chapter summaries, key words, and exercises give students the opportunity to clarify their understanding of the material covered in each chapter. The Infotrac Exercises are both unique and powerful in reinforcing the information in the text as well as providing students with an additional learning experience to develop additional skills such as literature reviews."
About the Author
Lori-Ann B. Forzano is Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods, learning, the psychology of eating, and statistics. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook, where she also received her B.S. in psychology. Dr. Forzano's research examines impulsivity and self-control in adults and children. Her research has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation, and The Psychological Record. Dr. Forzano has also co-authored RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition.
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