Digital Entrepreneurship: Management, Systems and Practice - Softcover

Morabito, Vincenzo

Softcover

ISBN 10: 1108969852 ISBN 13: 9781108969857

Publisher: Cambridge University Press, 2022

Synopsis

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

About this title

About the Author

Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Universitą Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Universitą e della Ricerca Scientifica e Tecnologica).

Edition details

• Publisher: Cambridge University Press
• Publication date: 2022
• Language: English
• ISBN 10: 1108969852
• ISBN 13: 9781108969857
• Binding: Paperback
• Number of pages: 260