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Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets (Elements in Organization Theory) - Softcover

 
9781108964876: Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets (Elements in Organization Theory)

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This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship.

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Zhao, Eric Yanfei
Published by Cambridge University Press, 2022
ISBN 10: 1108964877 ISBN 13: 9781108964876
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ISBN 10: 1108964877 ISBN 13: 9781108964876
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Paperback. Condition: new. Paperback. Optimal distinctiveness being both 'similar to' and 'different from' peers is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781108964876

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