Synopsis
An interdisciplinary guide to traditional as well as cutting-edge methods for the study of language attitudes.
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About the Authors
Ruth Kircher is a researcher at the Mercator European Research Centre on Multilingualism and Language Learning / Fryske Akademy (Netherlands).
Lena Zipp is a scientific coordinator at the Department of Comparative Language Science, University of Zurich (Switzerland).
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Research Methods in Language Attitudes
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Research Methods in Language Attitudes
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Paperback. Condition: new. Paperback. Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches. This interdisciplinary book is the first to survey traditional and cutting-edge methods for the study of language attitudes. It helps readers choose a suitable research method, and guides them through planning and design, data collection and analysis. It is essential reading for researchers and students conducting research into language attitudes. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781108811668
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Research Methods in Language Attitudes
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Paperback. Condition: New. Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches. Seller Inventory # LU-9781108811668
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