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Synopsis
Discover how creativity depends on inside-the-box thinking―that's right, not outside the box―and a new perspective on creative thinking.
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About the Author
Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.
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Rethinking Creativity : Inside-the-Box Thinking As the Basis for Innovation
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Rethinking Creativity
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Cambridge University Press, 2020
ISBN 10: 1108742904
ISBN 13: 9781108742900
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
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Cambridge University Press, 2020
ISBN 10: 1108742904
ISBN 13: 9781108742900
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Paperback. Condition: Good. Covers show some light scuffing and edges and corners show some flaring as well as some light scuffing and shelf wear. Spine has a crease down it. Seller Inventory # mon0000017004
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Rethinking Creativity : Inside-the-Box Thinking As the Basis for Innovation
Published by
Cambridge University Press, 2020
ISBN 10: 1108742904
ISBN 13: 9781108742900
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Rethinking Creativity
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ISBN 10: 1108742904
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Paperback. Condition: New. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. Seller Inventory # LU-9781108742900
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Rethinking Creativity : Inside-the-Box Thinking As the Basis for Innovation
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ISBN 13: 9781108742900
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