Strategic Decisions: The 30 Most Useful Models - Softcover

Planellas, Marcel

 
9781108731959: Strategic Decisions: The 30 Most Useful Models
Softcover
ISBN 10: 1108731953 ISBN 13: 9781108731959
Publisher: Cambridge University Press, 2019

Synopsis

For anyone faced with the challenge of making strategic decisions, this book will show readers how to choose the strategic models best suited to their needs.

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About the Authors

Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member.

Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic – Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.

"About this title" may belong to another edition of this title.

Publisher
Cambridge University Press
Publication date
2019
Language
English
ISBN 10 
1108731953
ISBN 13 
9781108731959
Binding
Paperback
Number of pages
208

Other Popular Editions of the Same Title

9781108486248: Strategic Decisions: The 30 Most Useful Models

Featured Edition

ISBN 10:  110848624X ISBN 13:  9781108486248
Publisher: Cambridge University Press, 2019
Hardcover