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Synopsis
For anyone faced with the challenge of making strategic decisions, this book will show readers how to choose the strategic models best suited to their needs.
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About the Authors
Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member.
Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic – Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.
"About this title" may belong to another edition of this title.
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Strategic Decisions: The 30 Most Useful Models
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ISBN 10: 1108731953
ISBN 13: 9781108731959
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Strategic Decisions: The 30 Most Useful Models
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Strategic Decisions: The 30 Most Useful Models
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Strategic Decisions: The 30 Most Useful Models
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Strategic Decisions
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Strategic Decisions: The 30 Most Useful Models
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