Mexican Multinationals: Building Multinationals in Emerging Markets - Hardcover

Hardcover

ISBN 10: 1108480616 ISBN 13: 9781108480611

Publisher: Cambridge University Press, 2018

Synopsis

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

About this title

About the Authors

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.

Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2018
• Language: English
• ISBN 10: 1108480616
• ISBN 13: 9781108480611
• Binding: Hardcover
• Number of pages: 762
• Editor: Cuervo-Cazurra Alvaro, Montoya Miguel A.