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Synopsis
Forget insight and genius! The many creative things we make and do generally arise from sheer chance and trial-and-error learning.
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About the Author
Edward A. Wasserman is Professor of Psychology at the University of Iowa, USA, and has held visiting appointments in England, Russia, Japan, and France. He has published widely and received several prestigious awards in the areas of learning, memory, and cognition in people and animals.
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As If By Design: How Creative Behaviors Really Evolve
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As If By Design: How Creative Behaviors Really Evolve
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As If By Design: How Creative Behaviors Really Evolve
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As If By Design: How Creative Behaviors Really Evolve
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As If By Design: How Creative Behaviors Really Evolve
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As If By Design: How Creative Behaviors Really Evolve
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As If By Design (Hardcover)
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Hardcover. Condition: new. Hardcover. The eureka moment is a myth. It is an altogether naive and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor. Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and the history of science, this book illuminates the creative process. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781108477765
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As If by Design: How Creative Behaviors Really Evolve
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and. Seller Inventory # 446268077
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As If By Design: How Creative Behaviors Really Evolve
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