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Synopsis
Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.
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About the Authors
Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.
Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.
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Mexican Multinationals
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Cambridge University Press, 2022
ISBN 10: 1108456103
ISBN 13: 9781108456104
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Mexican Multinationals
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Cambridge University Press, 2022
ISBN 10: 1108456103
ISBN 13: 9781108456104
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Paperback. Condition: Like New. First Edition. A nearly new copy with no defects, just a few hardly noticeable rubs and bumps and a 'damaged' stamp to one of the preliminary pages. Despite such this book looks and feels unread with contents that are crisp, fresh and tight. Thus a very nice book in great condition, now offered for sale at a reasonable price. Seller Inventory # 134367
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Mexican Multinationals
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Cambridge University Press, 2022
ISBN 10: 1108456103
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Mexican Multinationals: Building Multinationals in Emerging Markets
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Cambridge University Press 2022-03-24, 2022
ISBN 10: 1108456103
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Mexican Multinationals
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Cambridge University Press, 2022
ISBN 10: 1108456103
ISBN 13: 9781108456104
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Mexican Multinationals
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Mexican Multinationals
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Mexican Multinationals (Paperback)
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ISBN 10: 1108456103
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Paperback. Condition: new. Paperback. Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad. A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781108456104
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Mexican Multinationals: Building Multinationals in Emerging Markets
Published by
Cambridge University Press, 2022
ISBN 10: 1108456103
ISBN 13: 9781108456104
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Condition: New. 2022. New. Paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781108456104
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Mexican Multinationals
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one de. Seller Inventory # 555667922
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