Multilatinas: Strategies for Internationalisation - Softcover

Softcover

ISBN 10: 1107562139 ISBN 13: 9781107562134

Publisher: Cambridge University Press, 2022

Synopsis

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

About this title

About the Authors

Veneta Andonova is Associate Professor at the Universidad de los Andes, Colombia. The outcomes of her research are published in international journals such as the Journal of Development Economics, the Journal of Development Studies, the Journal of Business Research, Telecommunications Policy and others. Her research interests include business growth and entrepreneurship, crafting business strategies in poor business environments and successful internationalization strategies for Latin American and East European companies.

Mauricio Losada-Otálora is a Professor at the Universidad Externado de Colombia, Business School. His current research focuses primarily on services marketing and on the relationships between institutions, resources and internationalization of emerging multinationals. His research has been published in the European Business Review, Business Horizons, International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2022
• Language: English
• ISBN 10: 1107562139
• ISBN 13: 9781107562134
• Binding: Paperback
• Number of pages: 380
• Editor: Andonova Veneta