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Synopsis
This book provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy.
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About the Author
Irene Ng is Professor of Marketing and Service Systems and Director of the International Institute of Product and Service Innovation (IIPSI) at WMG, University of Warwick. She was an entrepreneur for 16 years as CEO of SA Tours, one of the largest tour operators in Southeast Asia, and the founder of Empress Cruise Lines, which she had built into a venture worth US$250 million in annual turnover by the time she sold it in 1996. Since becoming an academic in 1997, Professor Ng has received global recognition for her work in value, new business models and service systems, with 22 journal articles, three books and national appointments such as the ESRC/AIM Services Fellow in 2008 and ESRC/NIHR Fellow in 2009.
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Creating New Markets in the Digital Economy: Value and Worth
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ISBN 10: 1107049350
ISBN 13: 9781107049352
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Creating New Markets in the Digital Economy: Value and Worth
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ISBN 10: 1107049350
ISBN 13: 9781107049352
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Creating New Markets in the Digital Economy: Value and Worth
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Creating New Markets in the Digital Economy
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ISBN 10: 1107049350
ISBN 13: 9781107049352
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Condition: New. This book provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy. Num Pages: 260 pages, 62 b/w illus. 1 table. BIC Classification: KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 237 x 153 x 20. Weight in Grams: 520. . 2014. Hardback. . . . . Seller Inventory # V9781107049352
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Creating New Markets in the Digital Economy: Value and Worth
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Creating New Markets in the Digital Economy (Hardcover)
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ISBN 10: 1107049350
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Hardcover. Condition: new. Hardcover. Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781107049352
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Creating New Markets in the Digital Economy
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource f. Seller Inventory # 447214917
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Creating New Markets in the Digital Economy: Value and Worth
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Creating New Markets in the Digital Economy
Published by
Cambridge University Press, 2014
ISBN 10: 1107049350
ISBN 13: 9781107049352
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Condition: New. This book provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy. Num Pages: 260 pages, 62 b/w illus. 1 table. BIC Classification: KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 237 x 153 x 20. Weight in Grams: 520. . 2014. Hardback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781107049352
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Creating New Markets in the Digital Economy
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ISBN 10: 1107049350
ISBN 13: 9781107049352
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