Best-Worst Scaling: Theory, Methods and Applications - Hardcover

Jordan J. Louviere , Terry N. Flynn , A. A. J. Marley

Hardcover

ISBN 10: 1107043158 ISBN 13: 9781107043152

Publisher: Cambridge University Press, 2015

Synopsis

First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

About this title

About the Authors

Jordan J. Louviere is Research Professor at the School of Marketing, University of South Australia Business School. He is particularly known for pioneering work in the design and application of discrete choice experiments (also called 'choice-based conjoint') and he also pioneered best-worst scaling (also known as 'Max-Diff Scaling'). He is co-author of Stated Choice Methods: Analysis and Application (Cambridge University Press, 2000).

Terry N. Flynn Ph.D. is the Director of TF Choices Ltd, UK and Adjunct Fellow at the University of Western Sydney, Australia. He is globally renowned in the use of discrete choice experiments and best-worst scaling in health and allied fields. He is also a world expert in the scoring of quality of life and end-of-life instruments, particularly using BWS, and is a founding member of the International Academy of Health Preference Research.

A. A. J. Marley is Adjunct Professor in the Department of Psychology, University of Victoria, and Research Professor at the Institute for Choice, University of South Australia. He is particularly known for his work in probabilistic models of choice, perception, and voting. He is a co-author of Behavioral Social Choice: Probabilistic Models, Statistical Inference, and Applications (Cambridge University Press, 2006).

Edition details

• Publisher: Cambridge University Press
• Publication date: 2015
• Language: English
• ISBN 10: 1107043158
• ISBN 13: 9781107043152
• Binding: Hardcover
• Number of pages: 352