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Synopsis
Everyone tells you to tell a better story. This book tells you how and why. Why Story Works and How You Can Make It Work for You offers a practical framework for using story as a strategic communication tool for presentations, meetings, and live events. It breaks down the science behind why story works, explains why storytelling is a critical leadership skill, and demonstrates why narrative increases comprehension and reduces barriers to understanding. You'll learn what makes good stories work; how to develop a narrative strategy for your own stories; how to apply story structure to presentations, meetings, and speeches; how to design slides that support your message instead of competing with it; and how to deliver your story with polish and confidence. This revised edition also includes a new chapter on using AI to draft and refine presentations and speeches. Why Story Works and How You Can Make It Work for You is for professionals who want to connect, engage and persuade-and most of all, communicate with their audiences.
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About the Author
Nora Barry is a communications and story strategist with more than 25 years of experience working at the intersection of story, technology, and business. She has written for and coached executives at leading technology and life sciences companies, including Lenovo, Red Hat, Tredence, Oracle, Ellucian, AstraZeneca, Genentech, and Johnson & Johnson. Ms. Barry launched one of the first online platforms for digital film in 1998 and has created and produced pioneering story projects around the world. She has written for The Wall Street Journal, Reuters, and Forbes, and has contributed to several books, including Pink Television: Sixty Years of Women on TV and Future Cinema: The Cinematic Imagery After Film. She has also written and sold several screenplays. Her websites are www.bridgeviewmedia.com and www.druidmedia.com
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Paperback. Condition: new. Paperback. Everyone tells you to tell a better story. This book tells you how and why. Why Story Works and How You Can Make It Work for You offers a practical framework for using story as a strategic communication tool for presentations, meetings, and live events. It breaks down the science behind why story works, explains why storytelling is a critical leadership skill, and demonstrates why narrative increases comprehension and reduces barriers to understanding. You'll learn what makes good stories work; how to develop a narrative strategy for your own stories; how to apply story structure to presentations, meetings, and speeches; how to design slides that support your message instead of competing with it; and how to deliver your story with polish and confidence. This revised edition also includes a new chapter on using AI to draft and refine presentations and speeches. Why Story Works and How You Can Make It Work for You is for professionals who want to connect, engage and persuade-and most of all, communicate with their audiences. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781105926402
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