SEO Strategies: A Complete Guide (Keywords, On-site SEO, Link Building, Local SEO) - Softcover

Odabasi, Koray

Softcover

ISBN 10: 1094631787 ISBN 13: 9781094631783

Publisher: Independently published, 2019

Synopsis

Updated and Expanded September 2020 Edition! SEO STRATEGIES book describes result-oriented, up to date and effective strategies in an easy to understand way.

RESEARCH, STRATEGY & KEYWORD SELECTIONThis chapter focuses on performing an SEO analysis, formulating the right strategy, and choosing the right keywords. You will find free SEO tools and keyword examples. To provide the best result, the keyword strategy section focuses on target keywords, customer shopping journey, target audience, and branded keywords.

ON-SITE SEOIn this chapter you will find detailed information regarding on-site factors such as page title, meta description, URL of webpages, content, visuals, internal links, external links and 404 not found pages. The page content section focuses on information pages and ecommerce pages separately and provides actionable tips.

TECHNICAL SEOThis topic is increasing its importance in 2020. The chapter focuses on mobile friendly structure, site speed, quality of software, and activities of users. You will find tips to optimize your pages to achieve a better page speed.

LINK BUILDINGThis chapter presents detailed information about follow/nofollow links, link importance, the quality of the link, and the popularity on the web. It provides actionable strategies for building links.

PERFORMANCE ON SEARCH ENGINE RESULTS PAGE (SERP)This topic is very important to make the SEO success permanent. The chapter focuses on page title, meta desc, URLs, use of powerful images, making your brand popular, and preventing the users bouncing back to the search results page.

LOCAL SEO, FEATURED SNIPPETS, VOICE SEARCH, ALGORITHM UPDATESYou will find detailed information about local SEO, Google My Business marketing, Google answer boxes, featured snippets, people also ask section, knowledge panel, YouTube for SEO (to rank on search results page), voice search, and Google algorithms.

To help you get results,there will be 30-item checklist at the end of the book.

Many brands have already implemented these strategies and significantly increased their organic traffic.

Now, it is your turn.

Edition details

• Publisher: Independently published
• Publication date: 2019
• Language: English
• ISBN 10: 1094631787
• ISBN 13: 9781094631783
• Binding: Paperback
• Number of pages: 190