How to Achieve Societal Impact through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research (How To Guides) - Softcover

Softcover

ISBN 10: 1049407806 ISBN 13: 9781049407807

Publisher: Edward Elgar Publishing Ltd, 2026

Synopsis

Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?

Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.

How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.

About this title

About the Author

Edited by Michel van der Borgh, Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Tobias Schäfers, Professor, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2026
• Language: English
• ISBN 10: 1049407806
• ISBN 13: 9781049407807
• Binding: Paperback
• Number of pages: 424
• Editor: Van Der Borgh Michel, Lindgreen Adam, Schäfers Tobias