Shaping the Corporate Future: Leading Executives Share their Vision and Strategies (Routledge Revivals) - Softcover

Barham, Kevin; Rassam, Clive

Softcover

ISBN 10: 1041004664 ISBN 13: 9781041004660

Publisher: Routledge, 2026

Synopsis

First published in 1989, Shaping the Corporate Future describes how executives in some of Europe’s leading companies see the future for their organizations. It also sets out some of the steps they are taking in an attempt to ensure a successful future. The companies that feature in this book range from large well-known internationals like ICI, Electrolux and Shell UK to medium size firms such as Jaguar, BMW and JCB.

The book discusses important themes like coping with unpredictability; 1992 and the global market; stimulating freedom and responsibility; towards a new idea of management; creating the international manager; and rethinking the market. This is an important reference work for students of business management, executive training programs and for corporate professionals.

Edition details

• Publisher: Routledge
• Publication date: 2026
• Language: English
• ISBN 10: 1041004664
• ISBN 13: 9781041004660
• Binding: Paperback
• Edition number: 1
• Number of pages: 258