Strategy and Business Models in the Digital Age - Hardcover

Parmentier, Guy; Gandia, Romain

 
9781035344079: Strategy and Business Models in the Digital Age
Hardcover
ISBN 10: 1035344076 ISBN 13: 9781035344079
Publisher: Edward Elgar Publishing Ltd, 2025

Synopsis

This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.



Strategy and Business Models in the Digital Age argues throughout that, in order to meet the challenges of this new industrial revolution 4.0, strategic management needs to be profoundly renewed through the integrating the logic of business models, platforms, multi-sided architecture and openness. The authors explore the evolution of strategic thinking from classical models to the latest conceptual research, and illustrate key concepts through industry case studies, such as the approaches used by Amazon and Airbnb. Overall, this book repositions value logic at the heart of strategic business design and proposes a set of actions, principles and practices for designing new business models and digital strategies in this new era.



This is an invaluable resource for students and academics within the fields of digital technologies and AI, organisational innovation, strategic management and sustainability. It will also appeal to managers and strategy professionals, who will find it beneficial in understanding the challenges and strategic consequences of digital transformation.

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About the Author

Guy Parmentier, Full Professor in Innovation Management, CERAG Laboratory, Grenoble Alpes University and Romain Gandia, Associate Professor in Strategy, Department of Technology & Management, University of Savoie Mont Blanc, IREGE Laboratory, France

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
2025
Language
English
ISBN 10 
1035344076
ISBN 13 
9781035344079
Binding
Hardcover
Number of pages
250