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A Research Agenda for Using Generative AI in Tourism and Hospitality (Elgar Research Agendas) - Hardcover

 
9781035330300: A Research Agenda for Using Generative AI in Tourism and Hospitality (Elgar Research Agendas)
Hardcover
ISBN 10: 103533030X ISBN 13: 9781035330300
Publisher: Edward Elgar Publishing Ltd, 2026

Synopsis

Elgar Research Agendas outline the future of research in each area. Leading scholars are given the space to explore their subject in provocative ways and map out the potential directions of travel. They are relevant but also visionary.



This timely Research Agenda examines how Generative AI (GAI) is radically changing tourism and hospitality businesses and customer expectations. Expert contributors critically analyse the advantages and associated risks of using GAI across the industry and its impacts for consumers.



Exploring key synergies between theory and practice, authors evaluate the way GAI is currently being used within tourism and hospitality. Outlining both opportunities and challenges, authors use a variety of international case studies to illustrate the adoption of GAI in businesses, from augmented tourist experience and engagement, to travel bias and destination diversity. Ultimately, chapters present practical strategies and actionable insights for the industry and highlight areas for further research.



This Research Agenda is a valuable resource for students and scholars of tourism and hospitality studies. It is also beneficial for tourism and hospitality professionals, providing foundational knowledge for effective integration of GAI into operations and future planning.

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About the Author

Edited by Haywantee Ramkissoon, Fellow of the Peer Review College, British Academy of Management, UK; Fellow of the Royal Geographical Society, UK; Professor, School of Management, College of Business & Law, Adelaide University, Australia; Distinguished Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Visiting Professor, Centre for Sustainable Societies, Taylor’s University, Malaysia, Ranjit Singh, Department of Tourism and Travel Studies, Berhampur University and Juman Iqbal, Indian Institute of Management Vishakapatnam, India

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
2026
Language
English
ISBN 10 
103533030X
ISBN 13 
9781035330300
Binding
Hardcover
Number of pages
186
Editor
Ramkissoon Haywantee, Singh Ranjit, Iqbal Juman