Business Analytics for Decision Making - Softcover

Kimbrough, Steven Orla; Lau, Hoong Chuin

Softcover

ISBN 10: 1032922710 ISBN 13: 9781032922713

Publisher: Chapman and Hall/CRC, 2024

Synopsis

Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national syllabus for an emerging first course at an MBA or upper undergraduate level. This timely text is mainly about model analytics, particularly analytics for constrained optimization. It uses implementations that allow students to explore models and data for the sake of discovery, understanding, and decision making.

Business analytics is about using data and models to solve various kinds of decision problems. There are three aspects for those who want to make the most of their analytics: encoding, solution design, and post-solution analysis. This textbook addresses all three. Emphasizing the use of constrained optimization models for decision making, the book concentrates on post-solution analysis of models.

The text focuses on computationally challenging problems that commonly arise in business environments. Unique among business analytics texts, it emphasizes using heuristics for solving difficult optimization problems important in business practice by making best use of methods from Computer Science and Operations Research. Furthermore, case studies and examples illustrate the real-world applications of these methods.

The authors supply examples in Excel®, GAMS, MATLAB®, and OPL. The metaheuristics code is also made available at the book's website in a documented library of Python modules, along with data and material for homework exercises. From the beginning, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of their computer programming experience.

About this title

About the Author

Steven Orla Kimbrough, The Wharton School, University of Pennsylvania, Philadelphia, USA

Hoong Chuin Lau, School of Information Systems, Singapore Management University, Singapore

Edition details

• Publisher: Chapman and Hall/CRC
• Publication date: 2024
• Language: English
• ISBN 10: 1032922710
• ISBN 13: 9781032922713
• Binding: Paperback
• Edition number: 1
• Number of pages: 330