Strategic Foresight: An Introductory Guide to Practice - Softcover

Schwarz, Jan Oliver

Softcover

ISBN 10: 1032299231 ISBN 13: 9781032299235

Publisher: Routledge, 2023

Synopsis

Organisations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex, and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to support organisations in addressing these challenges: strategic foresight.

This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy, innovation, and leadership, highlighting the relevance of strategic foresight not only for organisations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher and as a consultant in the corporate context.

This is essential reading for managers and leaders of public and private organisations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development, and marketing.

About this title

About the Author

Jan Oliver Schwarz is a professor of Strategic Foresight and Trend Analysis and head of the Bavarian Foresight-Institute at the Technische Hochschule Ingolstadt. His academic and consulting work focuses on various aspects of strategic foresight.

From the Back Cover

This book is a comprehensive introduction to strategic foresight. It explains the theoretical foundations and practical applications of strategic foresight in different contexts, and is essential reading for managers and leaders of organizations who want to establish strategic foresight practices.

Edition details

• Publisher: Routledge
• Publication date: 2023
• Language: English
• ISBN 10: 1032299231
• ISBN 13: 9781032299235
• Binding: Paperback
• Edition number: 1
• Number of pages: 180