Items related to Demand-Driven Business Strategy: Digital Transformation...

Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation - Softcover

Book 4 of 8: Business and Digital Transformation

Molenaar, Cor

 
9781032127668: Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation
Softcover
ISBN 10: 103212766X ISBN 13: 9781032127668
Publisher: Routledge, 2022

Synopsis

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.

The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.

Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

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About the Author

Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2022
Language
English
ISBN 10 
103212766X
ISBN 13 
9781032127668
Binding
Paperback
Edition number
1
Number of pages
192