Public Speaking for Leaders: Communication Strategies for the Global Market (Contemporary Themes in Business and Management) - Softcover

Book 3 of 3: Contemporary Themes in Business and Management

Bharadwaj, Apoorva; Rath, Pragyan

 
9781032042350: Public Speaking for Leaders: Communication Strategies for the Global Market (Contemporary Themes in Business and Management)
Softcover
ISBN 10: 1032042354 ISBN 13: 9781032042350
Publisher: Routledge India, 2021

Synopsis

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets.

The volume:

    1. Deals with public speaking exclusively from a business perspective;

    2. Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action);

    3. Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations;

    4. Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development.

The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

"synopsis" may belong to another edition of this title.

About the Author

Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India.

Pragyan Rath is Associate Professor (Communication) at the Indian Institute of Management Calcutta (IIMC), India.

"About this title" may belong to another edition of this title.

Publisher
Routledge India
Publication date
2021
Language
English
ISBN 10 
1032042354
ISBN 13 
9781032042350
Binding
Paperback
Edition number
1
Number of pages
254

Other Popular Editions of the Same Title

9780367030520: Public Speaking for Leaders: Communication Strategies for the Global Market (Contemporary Themes in Business and Management)

Featured Edition

ISBN 10:  0367030527 ISBN 13:  9780367030520
Publisher: Routledge India, 2021
Hardcover