Principles of Effective Speaking: A Text for College and Universities - Hardcover

Sandford, William Phillips; Yeager, Willard Hayes

Hardcover

ISBN 10: 1025924053 ISBN 13: 9781025924052

Publisher: Tradd Street Press, 2026

Synopsis

"Principles of Effective Speaking: A Text for College and Universities" is a comprehensive guide to the art of oral communication, designed to equip students with the essential tools for successful public address. Written by William Phillips Sandford and Willard Hayes Yeager, this foundational text explores the psychological and technical aspects of rhetoric, emphasizing clarity, conviction, and audience engagement. The work systematically breaks down the process of speech preparation, from the initial selection of a topic and the development of a logical outline to the final nuances of vocal delivery and physical gesture.

Divided into practical sections, the book addresses various types of speeches, including informative, persuasive, and entertaining addresses. It remains a significant historical resource for understanding the pedagogical approach to speech-making in the early twentieth century. By focusing on the fundamental principles rather than mere rigid rules, the authors provide a timeless framework for anyone looking to master the craft of persuasion and articulate their ideas with impact. Whether used as a scholarly reference or a practical handbook, "Principles of Effective Speaking" offers invaluable insights into the enduring power of the spoken word in academic and professional life.

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Edition details

• Publisher: Tradd Street Press
• Publication date: 2026
• Language: English
• ISBN 10: 1025924053
• ISBN 13: 9781025924052
• Binding: Hardcover
• Number of pages: 432