When and What to Buy--a Nested Logit Model of Coffee Purchase - Softcover

Guadagni, Peter M; Little, John D C

Softcover

ISBN 10: 102151019X ISBN 13: 9781021510198

Publisher: Legare Street Press, 2023

Synopsis

Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior.

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Edition details

• Publisher: Legare Street Press
• Publication date: 2023
• Language: English
• ISBN 10: 102151019X
• ISBN 13: 9781021510198
• Binding: Paperback
• Number of pages: 36