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New Product Strategy in Small High Technology Firms - Hardcover

 
9781019950524: New Product Strategy in Small High Technology Firms

Synopsis

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students.

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Meyer, Marc H; Roberts, Edward Baer
Published by Legare Street Press, 2023
ISBN 10: 1019950528 ISBN 13: 9781019950524
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Meyer, Marc H; Roberts, Edward Baer
Published by Legare Street Press, 2023
ISBN 10: 1019950528 ISBN 13: 9781019950524
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Marc H Meyer
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Meyer, Marc H; Roberts, Edward Baer
Published by Legare Street Press, 2023
ISBN 10: 1019950528 ISBN 13: 9781019950524
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Marc H Meyer
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Buch. Condition: Neu. Neuware - This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. Seller Inventory # 9781019950524

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