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Synopsis
A sophisticated yet non-technical introduction to microeconomics for MBA students and undergraduates (fully updated for its 4th edition).
"synopsis" may belong to another edition of this title.
About the Authors
Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society Emeritus in the Paul Merage School of Business at the University of California, Irvine.
D. Eric Schansberg is Professor of Economics at Indiana University Southeast.
Dwight R. Lee is a professor emeritus at the University of Georgia and the former J. O'Neil Endowed Chair of Global Markets and Freedom and Scholar in Residence at Southern Methodist University.
"About this title" may belong to another edition of this title.
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Microeconomics for Managers: Principles and Applications
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Microeconomics for Managers: Principles and Applications
Published by
Cambridge University Press, 2024
ISBN 10: 1009507192
ISBN 13: 9781009507196
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Microeconomics for Managers: Principles and Applications
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ISBN 10: 1009507192
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Microeconomics for Managers : Principles and Applications
Published by
Cambridge University Press, 2024
ISBN 10: 1009507192
ISBN 13: 9781009507196
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Microeconomics for Managers: Principles and Applications
Published by
Cambridge University Press, 2024
ISBN 10: 1009507192
ISBN 13: 9781009507196
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications. Seller Inventory # 00102120555
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Microeconomics for Managers: Principles and Applications
Published by
Cambridge University Press, 2024
ISBN 10: 1009507192
ISBN 13: 9781009507196
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Microeconomics for Managers : Principles and Applications
Published by
Cambridge University Press, 2024
ISBN 10: 1009507192
ISBN 13: 9781009507196
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Microeconomics for Managers: Principles and Applications
Published by
Cambridge University Press, 2024
ISBN 10: 1009507192
ISBN 13: 9781009507196
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications. Seller Inventory # CIN1009507192G
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Microeconomics For Managers
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Microeconomics for Managers : Principles and Applications
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