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Catching Fire in the News: The Necessary Conditions for Media Storms (Elements in Politics and Communication) - Softcover
Synopsis
Three conditions are necessary to trigger a media storm: newsworthiness, relevance with current debates, and amplification beyond the news.
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Catching Fire in the News (Paperback or Softback)
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Cambridge University Press 2/26/2026, 2026
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Catching Fire in the News
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Cambridge University Press, GB, 2026
ISBN 10: 1009498444
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Paperback. Condition: New. Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? This Element uses a fire triangle analogy to explain the necessary conditions of media storms. The "heat" is the spark: a dramatic event or discovery. The "fuel" is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The "oxygen" is the available news agenda space, plus attention the event receives beyond the news (by activists, politicians, people on social media, etc.). Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change. This Element is also available as Open Access on Cambridge Core. Seller Inventory # LU-9781009498449
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Catching Fire in the News (Elements in Politics and Communication)
Published by
Cambridge University Press, 2026
ISBN 10: 1009498444
ISBN 13: 9781009498449
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Catching Fire in the News (Paperback)
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Cambridge University Press, Cambridge, 2026
ISBN 10: 1009498444
ISBN 13: 9781009498449
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Paperback. Condition: new. Paperback. Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? This Element uses a fire triangle analogy to explain the necessary conditions of media storms. The heat is the spark: a dramatic event or discovery. The fuel is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The oxygen is the available news agenda space, plus attention the event receives beyond the news (by activists, politicians, people on social media, etc.). Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change. This Element is also available as Open Access on Cambridge Core. This Element uses a fire triangle analogy for the necessary conditions of media storms. Media storms takes the right event, at the right time, with the momentum of attention. But when a media storm erupts, it can serve as an opportunity for change. This title is also available as Open Access on Cambridge Core. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781009498449
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Catching Fire In The News: The Necessary Conditions For Media Storms
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ISBN 10: 1009498444
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Catching Fire in the News: The Necessary Conditions for Media Storms (Elements in Politics and Communication)
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ISBN 13: 9781009498449
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Catching Fire in the News: The Necessary Conditions for Media Storms (Elements in Politics and Communication)
Published by
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ISBN 10: 1009498444
ISBN 13: 9781009498449
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Catching Fire in the News: The Necessary Conditions for Media Storms
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Catching Fire in the News: The Necessary Conditions for Media Storms
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ISBN 10: 1009498444
ISBN 13: 9781009498449
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Catching Fire in the News: The Necessary Conditions for Media Storms (Elements in Politics and Communication)
Published by
Cambridge University Press, 2026
ISBN 10: 1009498444
ISBN 13: 9781009498449
New
Softcover
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