Institutional Health Communication in the Information Age (Elements in Health Communication) - Softcover

Rubinelli, Sara

Softcover

ISBN 10: 1009380001 ISBN 13: 9781009380003

Publisher: Cambridge University Press, 2026

Synopsis

This Element offers a critical exploration of institutional health communication in an era marked by information overload and uneven content quality. It examines how health institutions can navigate the challenges of false, misleading, and poor-quality health information while preserving public trust and scientific integrity. Drawing from disciplines such as health communication, behavioral science, media studies, and rhetoric, this Element promotes participatory models, transparent messaging, and critical health literacy. Through a series of thematic sections and practical examples, it addresses the role of science, politics, media, and digital influencers in shaping public understanding. Designed as both a conceptual guide and a strategic toolkit, this Element aims to support institutions in fostering informed, engaged, and resilient communities through communication that is clear, ethical, and responsive to the complexities of today's health discourse. This title is also available as Open Access on Cambridge Core.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2026
• Language: English
• ISBN 10: 1009380001
• ISBN 13: 9781009380003
• Binding: Paperback
• Number of pages: 75