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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise - Softcover
Synopsis
Deliverability is the art and science of getting emails into the Inbox. Deliverability Inferno explains the ins and outs of getting your marketing emails into your recipient's Inbox. The book dives deep into multiple areas of email deliverability including bounces, complaints, spam traps, content, authentication, compliance, and more. You will learn how to better deliver marketing emails to the major ISPs, network filters, and mailbox providers. Read about "tales from the trenches" to learn how certain marketers have successfully traveled the path from purgatory to paradise!
"synopsis" may belong to another edition of this title.
Review
“Too often, deliverability is approached like the dark arts of email marketing—only to be accessed by a select few. Chris blows the doors off the gates of email marketing hell with his pragmatic approach, expertise, and wit.”
—Morgan Stewart, CEO, Trendline Interactive
“Email is supposed to be dead, per social media nuts, but my feedback, edits, and additions to this paper were written on 100% recycled spam!”
—Dennis Dayman, Chief Privacy and Security Officer, Return Path
What Prominent Email Marketers Have to Say About Deliverability Inferno
“Chris is one of the foremost experts in the world on email deliverability. His book is a must-read for anyone seeking a deeper understanding of the challenges marketers face in ensuring their messages are seen by their best customers.”
—Simms Jenkins, Founder & CEO of BrightWave and Author of The New Inbox and The Truth About Email Marketing
“Deliverability Inferno is a must read for any marketer who is using email as part of their multi-channel marketing mix. Arrendale does a superb job in addressing the ins-and-outs of email deliverability and taking a subject that is often complex and hard to understand and breaking it down into practical insights that will help organizations get more value from their email marketing and enable them to better reach their target
buyers and customers.”
—Carlos Hidalgo, CEO, VisumCx
"About this title" may belong to another edition of this title.
- PublisherArrendale Group
- Publication date2018
- ISBN 10 0999880101
- ISBN 13 9780999880104
- BindingPaperback
- LanguageEnglish
- Number of pages108
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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise
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