Exploring Markets: A Very Brief Introduction: 2 - Softcover

Stefan Kühl

Softcover

ISBN 10: 0999147943 ISBN 13: 9780999147948

Publisher: Organizational Dialogue Press, 2017

Synopsis

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

Series: Management Compact (Book 2)

Edition details

• Publisher: Organizational Dialogue Press
• Publication date: 2017
• Language: English
• ISBN 10: 0999147943
• ISBN 13: 9780999147948
• Binding: Paperback
• Number of pages: 62