Do chefs really need another culinary magazine? Clearly, yes. Toothache is for chefs, by chefs. Toothache is a small self-published magazine conceived after dinner services with industry friends, primarily during last call at dive bars. Often times, food media is produced by people who do not live and breath kitchen life. Usually, it's comprised of lengthy articles, a few pictures and a recipe in cups and tablespoons. Which makes sense, because they're generally not writing for us, but instead writing for home cooks or "foodies". This magazine's goal, however, is to give ourselves a little bit of the media power back; to produce a magazine that a chef or cook would actually want to read. We essentially made this a collaborative project and gave chefs blank pages. We then let them add whatever images, recipes, and writing that they wanted. Issue 2 features 14 award-winning chefs and visits Los Angeles, Hong Kong, New York, and San Francisco. The chefs featured include: Kim Alter (Nightbird), Stephen Beaumier (White Label Chocolate), Daniel Calvert (Belon), Brett Cooper (Aster), Bao La (Le Garcon Saigon), Andrés Lara (Cacao Barry), Zen Ong (E.P. & L.P.), Stephanie Prida (The Pool), Ramon Perez (Puur Chocolat), Geovanna Salas (Castagna), Louis Tikaram (E.P. & L.P.), César Vega (Mars Inc.), Justin Woodward (Castagna), and Jowett Yu (Ho Lee Fook).
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