The Virtuous Ones: A Dark Satire of the Advertising Industry - Softcover

Stoddard, Christopher

Softcover

ISBN 10: 099764320X ISBN 13: 9780997643206

Publisher: Itna Press, 2022

Synopsis

Twenty-First Century Mad Men

Pure Creative, the hottest new ad agency in New York City, has set its sights on rap superstar Markus in hopes of cinching one of the most profitable collaborations ever: turning his viral music video depicting acts of generosity in poor communities into an ad campaign for its most lucrative client.

Account lead Ella begins to crumble under work stress and past traumas, mishandling the make-or-break client. Her boss Link sees the campaign as his shot at doing good, even as he wrestles with imposter syndrome. And just as production ramps up, Markus' unseemly private life threatens to ignite a PR firestorm around Pure's idealized image.

In this Swiftian, often comical narrative, author Christopher Stoddard satirizes the ad industry's most insidious ploy today: branded content that promotes progressive social values for the unadulterated goal of pure profit. Buckle up for a hilarious, unsettling look at the hollow virtue signaling behind modern marketing.

About this title

About the Author

CHRISTOPHER STODDARD is the author of three other novels: At Night Only (ITNA, 2018), Limiters (ITNA, 2014), and White, Christian (Spuyten Duyvil, 2010). His most recent book, At Night Only, was praised by PEN award-winning author Edmund White, and was a staff pick in The Paris Review. For more than a decade, he worked at various ad agencies in New York City. He lives in Los Angeles.

Edition details

• Publisher: Itna Press
• Publication date: 2022
• Language: English
• ISBN 10: 099764320X
• ISBN 13: 9780997643206
• Binding: Paperback
• Number of pages: 222