Free Range Brands: Join the New Breed of Agile Brands - Softcover

Ertas, Nicole A

Softcover

ISBN 10: 0997459735 ISBN 13: 9780997459739

Publisher: Stone Road LLC, 2016

Synopsis

Four distinct cultural shifts have changed the way over 160 million consumers now expect to interact with brands. These shifts have created a new model for engaging consumers. The brands that engage in this new modality will win. Those that don’t, will simply be left behind. The Free Range model is built on creating brand currency, which turns static marketing efforts into dynamic and engaging consumer interactions. You will be launched on a path of Discovery, Interactivity, Chemistry and Validity that will forever change how you connect with your consumer. Through case studies, keen observation and blazing analysis, Nicole Ertas breaks down the modern requirements needed to thrive in our new landscape. With this roadmap in hand, savvy marketers and leaders can seize the new opportunities presented to us with ease and clarity.

About this title

About the Author

Nicole is an executive advisor and recognized global brand strategist who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Jim Beam, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Kraft, and Nestle.

Edition details

• Publisher: Stone Road LLC
• Publication date: 2016
• Language: English
• ISBN 10: 0997459735
• ISBN 13: 9780997459739
• Binding: Paperback
• Edition number: 1
• Number of pages: 180