Items related to The Advertising and PR Account Management Workshop
Synopsis
The Advertising and PR Account Management Workshop is designed for students seeking knowledge and skills required for a senior-level account management position in advertising or public relations agencies.
The “workshop” approach provides an authentic, hand-on guide to contemporary account management. Each of the 20 workshop sessions includes learning goals, key words, text material, quizzes, and application activities—all crafted to build proficiency in using the tools of the trade.
Advance Praise:
“Finally! A textbook with real tools and tips for students interested in account management. The workshop approach helps make teaching interactive and gives students hands-on learning opportunities. I plan to use it in a new account management course this year.” —Michael Hanley, Ball State University
“The Advertising and PR Account Management Workshop is a well-organized, easy-to-read book that clearly explains how to have a successful career as an Account Manager in any business. It is an invaluable guide for university students on all levels.” —Margo Berman, Florida International University
“The Advertising and PR Account Management Workshop takes a learn-by-doing approach for critical tasks and responsibilities of the account manager from the entry level to the senior executive level. It does this through effective structure, challenging content, and collaborative tools.” —From the Foreword by Fred Cook, CEO, Golin
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Search results for The Advertising and PR Account Management Workshop
Stock Image
ADVERTISING+PR ACCOUNT MGMT.WORKSHOP
Published by
Melvin & Leigh, Publishers, 2016
ISBN 10: 0997308435
ISBN 13: 9780997308433
Used
Paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476770542
Seller Image
ADVERTISING+PR ACCOUNT MGMT.WORKSHOP
Published by
Melvin & Leigh, Publishers, 2016
ISBN 10: 0997308435
ISBN 13: 9780997308433
Used
Softcover
Seller: Goodwill_NE_Indiana, Fort Wayne, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A book that has been read but is in overall good condition. Very minimal wear damage to the cover including scuff marks, but no major holes or tears. The dust jacket if applicable may not be included. Binding may have minimal wear. The majority of pages are undamaged with minimal creasing or tearing. May have minimal pencil underlining and or highlighting of text and possible small amounts of writing. No missing pages. May have some light marks on the page edges or a remainder mark. May have pale yellow yellowed pages. Fast Shipping, safe and secure mailers. Stock photo used. Seller Inventory # FWV.0997308435.G