Why Facebook Works for Funeral Homes: And Everything Else Doesn’t! - Softcover

Johnston, Bill A

Softcover

ISBN 10: 0997274530 ISBN 13: 9780997274530

Publisher: Post and Boost, Inc., 2019

Synopsis

As a funeral home owner or operator, are you:

• Confused by what Facebook is? It’s “social media”, but isn’t that confusing, too?
• Always feeling awkward about what to say about your funeral home in mass media?
• Wondering how you can promote your funeral home as easily as other businesses?
• Curious to discover how funeral homes are successfully advertising on Facebook?

This book answers those questions for you!  Inside you’ll discover:

• Why Facebook is just as big of a media and advertising platform if not bigger than what your local newspaper was in 2000.
• How advertising works, and how to advertise on Facebook now.
• Facebook loves stories, and because funeral homes have stories to tell, you will finally know what you can say in your advertising.
• The Top 11 topics that resonate with Facebook readers, including easy-to-understand, real-world examples.

“Advertising on Facebook with Post and Boost keeps us relevant in the communities we serve.”  Dan Briggs, Owner, Davidson Funeral Home, Lexington, NC.

About the Author

Bill A Johnston is President of Post and Boost®Inc., an agency that specializes in advertising on Facebook for funeral homes. His practice uses a proprietary software platform developed by his firm, which gives Post and Boost the ability to offer this custom service nationally.

When you read the Facebook posts in Part 2 of this book, you’ll discover Bill has a very unique writing style for his clients. “When a Facebook user reads a funeral home post, we’re transferring a feeling, the kind of feeling that’s impossible to create using mass media. Because it’s a one-to-one media, we can get very personal, and since our clients sell personal services, Facebook works.”

 “We Tell Your Story on Facebook.”

For more information, visit PostandBoost.com            

Edition details

• Publisher: Post and Boost, Inc.
• Publication date: 2019
• Language: English
• ISBN 10: 0997274530
• ISBN 13: 9780997274530
• Binding: Paperback
• Number of pages: 183