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Synopsis
Today, it is inconceivable that a professional or even small college sports team would not have a coach designated to enhance conditioning, strength training, and overall performance. Someone had to be first.
In 1975, the Dallas Cowboys and Pro Football Hall of Fame head coach Tom Landry hired Dr. Bob Ward and told him to do what he does. Landry did not know specifically what Ward did, other than he came highly recommended. Part of the aura of the Dallas Cowboys to be ahead was to stay ahead, which made hiring Dr. Bob Ward not only a natural fit but a necessity.
No one could have predicted that Dr. Ward would become the key figure in revolutionizing how athletes prepare and train for generations to come. Ward believed in "Moneyball" and the analytics long before they became synonymous with sports. He believed in computers within sports long before they became linked. Ward's ways of coaching, teaching, measuring, and analyzing not only apply to sports, but to the overall improvement of life. In the text, readers will find guidelines presented by Dr. Bob Ward that apply to sports, business, and life endeavors.
Born on the Fourth of July to modest means and at one time an orphan, Dr. Bob Ward is a self-made American success story that forever changed the game of sports.
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About the Authors
Dr. Bob Ward was born on the Fourth of July, the son of a World War I veteran and was partly raised in an orphanage. Ward became a self-made man and one of the most important players in the evolution of professional sports. A former small college athlete, Ward learned by doing. He played. He coached. He trained.
Ward believed in the analytics of sports long before it became a part of sports vernacular. What strength and performance coaches--and the athletes themselves--do today to prepare for a game can be traced to Dr. Bob Ward.
Mac Engel is a sports columnist with the Fort Worth Star-Telegram. He has written two books: Tony Romo: America's Next Quarterback, and Texas Stadium: America's Home Field. He has covered the Texas Rangers, Dallas Stars, Dallas Mavericks, and Dallas Cowboys as well as multiple Super Bowls, Olympics, NBA Finals, Rose Bowls, and college football championships.
Engel has served as an adjunct professor of journalism at TCU Schieffer School of Journalism and he currently serves as an on-air personality and contributor to CBS KRLD The Fan in Dallas.
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