Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers - Hardcover
Synopsis
Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base
"synopsis" may belong to another edition of this title.
From the Inside Flap
ADVANCE PRAISE FOR THE LEAN BRAND
- "Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book." - Marty Neumeier, Author of The Brand Gap.
- "The problem with most approaches to branding is that they get in their own way. They've managed to make the work of managing and building brands more opaque, more complicated, and less accessible. The Lean Brand takes the opposite approach: a manageable and understandable set of concepts, tools, and methodologies to make informed brand decisions." - Randy Hunt, Creative Director, Etsy
About the Author
Jeremiah Gardner is an author, speaker, lean brand practitioner, and bulldog lover. He helps startups, entrepreneurs and Fortune 500 organizations reframe the way they think about brand innovation, culture, and leadership. He is a sought after speaker, and has been featured in several media outlets including Forbes, Entrepreneur Magazine, Lifehacker, The Guardian, Branding Magazine, and SayDaily.
"About this title" may belong to another edition of this title.
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Published by
Market by Numbers Press, 2014
ISBN 10: 0996100741
ISBN 13: 9780996100748
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. @FAKEGRIMLOCK (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0996100741I4N00
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Published by
Market by Numbers Press, 2014
ISBN 10: 0996100741
ISBN 13: 9780996100748
Used
Hardcover
Seller: The Battery Books & Music, Pasadena, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: No Dustjacket. @FAKEGRIMLOCK (illustrator). Although tight and solid, no dustjacket is present. Seller Inventory # 5405H3
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Published by
Market By Numbers Press, 2014
ISBN 10: 0996100741
ISBN 13: 9780996100748
Used
Hardcover
Seller: Scissortail, Oklahoma City, OK, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. @FAKEGRIMLOCK (illustrator). This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition.Please note:-May include library or rental stickers, stamps, or markings.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. -Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading! Seller Inventory # STM.939
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Entrepreneur's Guide To The Lean Brand (Hardcover)
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Hardcover. Condition: new. @FAKEGRIMLOCK (illustrator). Hardcover. Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780996100748