Synopsis
Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call is System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you.
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System1 - Unlocking Profitable Growth
Seller: New Legacy Books, Annandale, NJ, U.S.A.
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System1 - Unlocking Profitable Growth
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System1 - Unlocking Profitable Growth
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System1 - Unlocking Profitable Growth
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0995594015I4N00
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System1 - Unlocking Profitable Growth
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System1 - Unlocking Profitable Growth
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008891841
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System1 - Unlocking Profitable Growth
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System1 - Unlocking Profitable Growth
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System1 - Unlocking Profitable Growth
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55298536-20
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System1 - Unlocking Profitable Growth
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00995594015-V