Getting Goosebumps: A Pragmatic Guide to Effective Inbound Marketing and Talent Attraction - Softcover

Bryan Adams; Dave Hazlehurst

Softcover

ISBN 10: 099555949X ISBN 13: 9780995559493

Publisher: Wordscapes, 2018

Synopsis

Following on from the best-selling original edition, Getting Goosebumps has been totally revised to offer additional insight, advice and strategy to successfully attract the very best people to join your business. This new edition still shows you all you will ever need to know to tell your story in the 21st Century, to give your clients and customers that warm, fuzzy feeling that keeps them coming back time and again. But it now also shows you how that story can be used to authentically and successfully attract the people you need to join your business and help it to grow. This practical guide gives you all of the tools you need to develop both a marketing strategy and a talent attraction strategy that works. Whether you're a novice or a ninja, Getting Goosebumps is a step-by-step guide to improving your online presence and improving your ability to recruit great people.

About this title

About the Author

Bryan Adams and Dave Hazlehurst are directors at employer brand agency Ph.Creative. With offices in Liverpool, London, San Diego, New York, Los Angeles and Texas, they have over 30 years combined marketing and employer brand experience. Regarded as a leading figure in employer branding and digital marketing, Bryan is an accomplished thought leader, keynote speaker and Inc columnist who has spoken at events all over the world, from Thailand to Brazil, throughout Europe and the US. With relentless energy and passion for all things employer brand, Dave also shares his knowledge as a keynote speaker and workshop facilitator for organisations across the UK, Europe and US, including Virgin Media, Vodafone, BAE, LinkedIn and The Chartered Institute of Marketing. Ph.Creative is fast growing business, working with blue chip clients around the world, including BT, RBS, Magellan Health, Dulux, Nationwide, Sage Therapeutics and Telefonica Alpha.

Edition details

• Publisher: Wordscapes
• Publication date: 2018
• Language: English
• ISBN 10: 099555949X
• ISBN 13: 9780995559493
• Binding: Paperback
• Edition number: 2
• Number of pages: 234