Converting Conversations to Customers: The Essential Guide to Social Media Sales Success - Softcover

Kriel, Nicky

Softcover

ISBN 10: 0995551502 ISBN 13: 9780995551503

Publisher: Pentamerous Publishing Ltd, 2016

Synopsis

If you are a small business who likes to think big and you are serious about growing your business, then this book is written for you. Converting Conversations to Customers: The Essential Guide to Social Media Sales Success gives you practical tips for how to use Social Media, especially LinkedIn and Twitter, to find customers and increase sales. It includes the five key elements you need for successful social selling: How to ATTRACT customers by personal branding and content How to DISCOVER customers through listening and search How to NURTURE relationships until people are ready to buy from you How to CONVERT online conversations to sales How to MEASURE the results of your activities. You will also learn: · How to use Social Media as part of your business strategy · How to optimise your LinkedIn and Twitter profiles · How to find the right customers using LinkedIn and Twitter · How to listen for opportunities on Social Media · How to engage online with potential and existing customers · How to increase sales without cold calling or being salesy · How to measure the results that matter · And much more This book will show how social selling can help business increase sales in a personal way. If you don't have a big budget or a sales department, you'll find the practical tips very useful and easy to implement. Contributions to this book include Stuart L. Morris, Dee Blick, Peter Springett, Alan Donegan, Mike Turner, Jon Ferrara, Kevin Thomas Tully, Theresa Delgado, Ben Chai, Andrea Vahl, Gerry Moran, Andy Foote and Angela Otterson.

About this title

Review:

This brilliant book is practical, pithy in everyday language SMEs will appreciate. It is a compelling, interesting read and contains an amazing amount of useful information." Dr Martin Stillman Jones - CEO Mentor ~ Founders to Fortune100 CEOs As a practitioner, marketer and Social Media expert, Nicky has explained why and how to have a 'social' presence online. Bringing trust and business friendship to the business world, a linchpin skill in the 21st century. I am thrilled to see this book available, I believe it will shift minds, attitudes and help businesses grow. Penny Power OBE - Founder The Business Café

About the Author:

Nicky Kriel is Social Media Trainer, Speaker and Author of the bestselling book “How to Twitter for Business Success”. Recently ranked in the top 10 UK marketing influencers on Social Media, she has been featured in the Guardian and the Daily Telegraph and is regularly interviewed as an expert in Social Media. Nicky Kriel specialises in Social Media Strategy. She has a background in Corporate Marketing and Sales. She is also Master NLP (Neuro Linguistic Practitioner) and communicating is her strength. Since starting Social Media training in 2010, she has worked with over a thousand Small and Medium-sized business owners as well as multinationals. Jargon is kept to the minimum, with the focus being on practical advice, top tips and guidance. When Nicky is not writing about Social Media, you’ll find her wandering around the beautiful English countryside near her home in Guildford or having an adventure travelling around the world.

About this edition

• Publisher: Pentamerous Publishing Ltd
• Publication date: 2016
• ISBN 10: 0995551502
• ISBN 13: 9780995551503
• Binding: Paperback
• Number of pages: 284
• Illustrator: G-Werty Herve