Unlocking Yes: Sales Negotiation Lessons & Strategy - Softcover

Tinney, Patrick

Softcover

ISBN 10: 0993828418 ISBN 13: 9780993828416

Publisher: Patrick Tinney, 2015

Synopsis

Unlocking Yes: Sales Negotiation Lessons & Strategy specifically addresses the negotiation needs of sales professionals. Using real life examples, learn how to engage professional buyers who are well-schooled in procurement and negotiation practices and bring relationship-based selling to profitable closures. Owning Unlocking Yes gives readers access to sales negotiation success stories and is truthful in the hard lessons learned when things went wrong. Familiarize yourself with examples of 12 negotiation strategies sophisticated buyers use on professional sellers along with tips to navigate these bargaining strategies. Unlocking Yes is current, relevant and adds value to any sales organization or individuals making large purchases because it is philosophically results based.

About this title

About the Author

Patrick Tinney is the Founder and Managing Partner of Centroid Training and Marketing. Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media. During his 30 year career Patrick concluded multi-million dollar media sales and negotiation solutions for many of Canada's largest advertisers. Recognized as an expert on the topic of business negotiation, techniques and trends, Patrick is frequently published in print and on-line business journals. As a keynote speaker and workshop leader, Patrick helps organizations and individuals succeed with more profitable deals that stand the test of time.

Edition details

• Publisher: Patrick Tinney
• Publication date: 2015
• Language: English
• ISBN 10: 0993828418
• ISBN 13: 9780993828416
• Binding: Paperback
• Number of pages: 196