Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too! - Softcover

Cuesta, Rob

Softcover

ISBN 10: 0993770339 ISBN 13: 9780993770333

Publisher: Joined-Up Marketing, 2014

Synopsis

Making more money in business comes down to three things: selling more products and services, to more people, for more money. This book focuses one one aspect of that triad: selling for more money. If you are a ‘professional expert’ - a coach, consultant, accountant, lawyer, dentist, or in any other field where you make your living by selling your advice, your experience and your expertise - then you will learn powerful techniques to help you command the top fees in your field. Think about it: what difference would it make to you, your family and your staff, if you were able to double your fees or more? And if doing so actually meant you got more clients rather than fewer? In this book you’ll find out how to make cheap wine taste like a million dollars, why you shouldn’t let your mum set your fees, and how to get other people to drink boiled cat poo - all in the interest of helping YOU make more MONEY. The biggest paradigm driving this book is that you've given up control of your prices. You're letting everyone from your old employer to your biggest competitor tell you how much to charge, and it's time to TAKE BACK CONTROL! Rob will show you which products and services will get you the highest fees, how to bring in more clients at high fees than you used to get at low fees, and why charging the market rate is THE WORST THING you can do for your business. So add this book to your cart and head on over to the checkouts - you'll wish you'd read it sooner!

About this title

About the Author

Rob Cuesta is CEO and Principal Strategist at Joined-Up Marketing and HyperSuasion Consulting, and author of two Amazon best-selling books on marketing for professionals. With a client base that spans four continents and over 25 years' experience as a speaker, consultant and marketer, Rob has worked with some of the largest organisations in the world and some of the smallest. "A lot of money gets wasted by businesses every year on marketing that, quite frankly, doesn't work. After completing my MBA at a top European business school I realised that what was missing from a lot of the standard marketing approaches was a way of showing a direct link from marketing to revenue. Business owners were screaming 'show me the money!' and marketers couldn't. Or wouldn't. So I made myself a promise: to only use marketing techniques – for myself and for my clients – that would directly drive money into the business." As the creator of the Client Journey and the Joined-Up Digital Marketing System, Rob's promise is simple: to help you add an extra zero to your income by positioning you as the leading expert in your field and then developing marketing funnels that convert total strangers into buyers, repeat buyers, and ultimately into referrers. All on autopilot. WARNING: working with Rob may expose you to revolutionary ideas, untapped revenue streams and extreme profitability. You have been warned!

Edition details

• Publisher: Joined-Up Marketing
• Publication date: 2014
• Language: English
• ISBN 10: 0993770339
• ISBN 13: 9780993770333
• Binding: Paperback
• Edition number: 1
• Number of pages: 266