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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970): 50 Years of Advertising Home Appliances (1920-1970) - Softcover
Synopsis
- Uses adverts to explore the rapid expansion in the variety of consumer products throughout the twentieth century
- Succinct text accompanies a selection of the most innovative ads of the day
- This book is small, snappy, and as stylish as the adverts it showcases
The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today.
This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home.
"synopsis" may belong to another edition of this title.
About the Author
Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley.
"About this title" may belong to another edition of this title.
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970): 50 Years of Advertising Home Appliances (1920-1970)
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
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Powering the Home
Published by
Artmonsky Arts, 2017
ISBN 10: 099358781X
ISBN 13: 9780993587818
New
Kartoniert / Broschiert
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Kartoniert / Broschiert. Condition: New. A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy and as stylish as the adverts it showcases.KlappentextrnrnA succinct text accompanies a selection of the most innovative adv. Seller Inventory # 595195866
Quantity: 1 available
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Powering the Home (Paperback)
Seller: AussieBookSeller, Truganina, VIC, Australia
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Paperback. Condition: new. Paperback. The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today. This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home. AUTHOR: Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley. A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy and as stylish as the adverts it showcases. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780993587818
Quantity: 1 available
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Powering the Home (Paperback)
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today. This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home. AUTHOR: Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley. A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy and as stylish as the adverts it showcases. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780993587818
Quantity: 1 available