One Potato Two - Hardcover

Chase, William; McAuley, Kate

Hardcover

ISBN 10: 0993430104 ISBN 13: 9780993430107

Publisher: Single Estate Publishing Limited, 2015

Synopsis

An autobiography from former Herefordshire potato farmer, Tyrrell's crisp creator and now premium spirits entrepreneur, William Chase. This quality read traces his life from early childhood to potato farmer to the set up of his Tyrrells Potato Crisps business and through to his eureka moment and the creation of Chase Distillery and the award winning Chase English Potato Vodka in 2008. It s a quirky hard backed book showing how William and the Chase team create Chase's beautifully luxurious and award winning British spirits on his Herefordshire farm, from field to bottle. It's filled with William's business learnings, interesting facts, quirky stories and beautiful pictures from his travels. It also incorporates Chase cocktails and food matching recipes. This book also overlaps into a lifestyle genre, as well as autobiography and business guide.

About this title

About the Author

I grew up on our family farm Tyrrells in Herefordshire. Wanting to be a farmer from a young age, to grow fresh produce enhanced with the magic earthy smell of planting potatoes into fresh soil in spring was to be my dream career. Having struggled to make ends meet for many years in my twenties, trying to build a business doing what I loved; farming, I eventually found it best to focus on one thing. I chose potatoes, for good or for bad, trading them to supermarkets to make a living but little more. Life was difficult as a trader. The phone was ringing all day but with constant problems, mainly as a result of the supermarkets pressure to reduce price. I needed to look at other options ........ William Chase was born and raised in Herefordshire. He now divides his time between Herefordshire and his vineyard in France with his wife Kate and 2 youngest children. William has 4 sons, the 2 eldest, Harry and James are both heavily involved with the Chase family farm and distillery business.

Edition details

• Publisher: Single Estate Publishing Limited
• Publication date: 2015
• Language: English
• ISBN 10: 0993430104
• ISBN 13: 9780993430107
• Binding: Hardcover
• Number of pages: 223
• Editor: McAuley Kate