Think of the most successful athletes of all time and almost every one of them has a certain invincibility and aura to the way they go about their business and present themselves to the world. Sometimes mistaken for arrogance, this self-belief is essential in succeeding in professional sport – and in life in general too. There’s no doubt that talent plays a part, but the best believe they’re the best and more importantly, they make their opponents believe they’re the best too. International Tennis Coach David Sammel, has named this aura Locker Room Power. David has been successfully instilling the theory of Locker Room Power to serve players well on and off the court for many years, utilising his vast experience, knowledge and understanding of the mentality required to succeed as a professional sportsperson. David Sammel has now decided to share the theory of Locker Room Power in his first book Locker Room Power Building an Athlete’s Mind. Primarily aimed at athletes, coaches and anyone who want to be achieve at the highest level, whether it be in sport or in life in general. Locker Room Power Building an Athletes Mind will help you identify the key factors you need to consistently perform at the highest level, exploring the impact LRP has on your performance and how to create a psychological edge over your opponents. Contributions from leading Sports Psychologist Mark Nesti & Louise Scott, an Introduction by Judy Murray and in-depth interviews with Tim Henman & Sam Murray, this is a powerful book to hit the sporting world! You will find lots of great examples from some of the big names in tennis including Nadal, Murray and Federer and top football managers Sir Alex Ferguson and Jose Mourinho. “LRP is an extremely powerful concept - for players and coaches - and is a major factor in the achievement of consistent success at the top of any sport. This is a top book by a top coach.” – Judy Murray
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