Product Launch: Practical Guide to Launching Medical Device Products - Hardcover

Kerr, Nikolas F ; Recupero, Tony

9780990908104: Product Launch: Practical Guide to Launching Medical Device Products

Hardcover

ISBN 10: 0990908100 ISBN 13: 9780990908104

Publisher: Kerr Consulting Group LLC, 2015

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If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

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Publisher: Kerr Consulting Group LLC
Publication date: 2015
Language: English
ISBN 10: 0990908100
ISBN 13: 9780990908104
Binding: Hardcover
Number of pages: 80

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Product Launch: Practical Guide to Launching Medical Device Products

Kerr, Nikolas F.; Recupero, Tony

Published by Kerr Consulting Group LLC, 2015

ISBN 10: 0990908100 ISBN 13: 9780990908104

Used Hardcover

Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.

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Condition: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Seller Inventory # SEWV.0990908100.A

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