Innovation Navigation: How To Get From Idea To Reality In 90 Days - Softcover

Baumberger, Kurt J

 
9780990896418: Innovation Navigation: How To Get From Idea To Reality In 90 Days
Softcover
ISBN 10: 0990896412 ISBN 13: 9780990896418
Publisher: Marketsquare Worldwide, 2014

Synopsis

Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against "organizational antibodies" bent on destroying anything new. Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now.

"synopsis" may belong to another edition of this title.

Publisher
Marketsquare Worldwide
Publication date
2014
Language
English
ISBN 10 
0990896412
ISBN 13 
9780990896418
Binding
Paperback
Number of pages
238

Other Popular Editions of the Same Title

9780990896401: Innovation Navigation: How To Get From Idea To Reality In 90 Days

Featured Edition

ISBN 10:  0990896404 ISBN 13:  9780990896401
Publisher: Marketsquare Worldwide, 2014
Hardcover