Testing with Humans: How to use experiments to drive faster, more informed decision making. - Softcover

Constable, Giff

Softcover

ISBN 10: 0990800938 ISBN 13: 9780990800934

Publisher: Giff Constable, 2018

Synopsis

Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions “Should we do this?” or “Am I right about this?” If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel, Testing with Humans is concise, highly practical, and packed with useful tactics and tips and examples to answer key questions:+ Why run experiments?+ When to test the business versus the product?+ What makes a good experiment?+ How do you turn experiments into decisions and actions?+ How can we bring experiments into our business culture?

Edition details

• Publisher: Giff Constable
• Publication date: 2018
• Language: English
• ISBN 10: 0990800938
• ISBN 13: 9780990800934
• Binding: Paperback
• Number of pages: 112
• Editor: Rimalovski Frank