Avoiding #Fail: Mitigating Risk, Managing threats and Protecting the Corporation in the Age of Social Media - Hardcover
Synopsis
With billions of discussions taking place on a daily basis across the open social universe, millions of individuals - shoppers, consumers, customers, influencers, activists, journalists, competitors - are broadcasting their experiences, attitudes, opinions and actions with corporations and brands. While a significant and growing segment of this commentary represents major, growing risks to the enterprise including threats of lawsuits, boycotts, protests, sabotage, liabilities and extortion, just to name a few.
Corporations that strategically identify and manage these threats in real-time, using advanced streaming "big data" detection technology and expert analysis, gain an unprecedented advantage in immediately addressing and mitigating these risks. Avoiding #Fail explores a wide array of these social threats with analysis of over 100 detailed enterprise social risk case studies, serving as an executive guide in how to strategically leverage advanced social intelligence and threat detection to protect the corporation holistically.
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Avoiding #Fail: Mitigating Risk, Managing threats and Protecting the Corporation in the Age of Social Media
Seller: Hellertown Books, Hellertown, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Seller Inventory # 12049H0710
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Avoiding #Fail: Mitigating Risk, Managing threats and Protecting the Corporation in the Age of Social Media
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # L05B-03172